Bring back who's worth it - let the rest go, respectfully.
Some customers leave; bring back the ones worth it. Structured win-back with hold-out measurement, channel rotation and automatic list hygiene - so chasing a short-term win never costs you long-term deliverability.
Eligibility, not a blast
Pursue only the dormant customers worth it - scored on predicted LTV, prior category and engagement. Typically 30–50% of a list shouldn't be touched again.
The three-touch rule
If three carefully sequenced messages don't move them, we suppress automatically - protecting your sender reputation and SMS/WhatsApp account health.
Channel rotation by value
Email first, then push or web push if the device is active, then WhatsApp or SMS - costlier channels reserved for your highest-value tier.
A reactivation offer ladder
Reminder → value content → soft offer → category incentive → category-switch nudge. It stops the instant a customer re-engages.
Measured against a hold-out
A random 10% hold-out per cohort, with reactivation rate, incremental orders, incremental revenue and ROI reported for every programme.
A graceful sunset policy
Customers who don't come back move into a PDPL-compliant sunset - data retained per the rules, but no further marketing.
Frequently asked questions
It depends on category. The default is 90 days without a purchase or 60 without an open/click - both adjustable.