Who is behind Nexora?

CRM leaders who ran customer engagement on global platforms and built an Arabic-native, PDPL-aligned alternative for the MENA region.

Why was Nexora built?

To give the region an Arabic-native, PDPL-aligned engagement platform instead of adapting tools designed for other markets.

About Nexora - The Team Behind the Platform

Our story

Built from a problem we lived

Sunith and Abdullah met while working together at Tamara, running customer engagement for one of Saudi Arabia's fastest-growing fintechs. Day after day they hit the same walls: global CRM and automation platforms that treated Arabic as an afterthought, kept data outside the region, and made Saudi compliance an uphill battle. So they decided to build the platform they had always wished for - Arabic-native from the first wireframe, PDPL-aligned by design, with in-Kingdom data residency as a first-class option rather than a distant promise. That platform is Nexora.

Leadership

The people behind Nexora

Chairman

Nexora is supported by a strategic investor who believes in our vision of transforming customer engagement in the region. Beyond financial backing, we benefit from ongoing strategic guidance, deep industry insight, and the long-term support to keep building a platform that helps businesses create exceptional customer experiences.

Sunith Samuel

Co-Founder

Sunith is a CRM and customer engagement leader with over 15 years of experience helping brands across the GCC turn one-time buyers into loyal customers. He has led CRM, lifecycle marketing and retention across fintech, e-commerce and retail - most recently as CRM Lead at Tamara, and before that at Justlife, Golden Scent and Rivoli. Years of running the region's growth engines on global automation platforms showed him exactly where they fall short for Arabic-first markets - experience that shaped Nexora around the real challenges CRM teams face every day. At Nexora, he leads product and go-to-market with one focus: helping businesses personalize, retain and grow.

Abdullah Alrshed

Co-Founder

Abdullah is a growth-focused CRM professional with experience spanning customer engagement, marketing and sales. He worked on CRM and growth at Tamara and in sales at Bosch Middle East, building a deep understanding of customer lifecycle management, audience segmentation, campaign analytics and what it takes to grow revenue in the Saudi market. A Riyadh native with a degree in business management and marketing from Brighton Business School, he brings the regional insight Nexora is built on. At Nexora, Abdullah drives strategic partnerships, customer success and commercial growth - helping organizations unlock the full potential of their customer engagement.

The platform we wished we had

Built from a problem we lived

The people behind Nexora

Chairman

Sunith Samuel

Abdullah Alrshed

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