Rules-based or algorithmic?

Both. Mix collaborative-filtering, content-based, popularity and rules on the same surface.

Can we test against a baseline?

Yes - every surface supports a control hold-out, so you can measure lift over no personalisation.

Personalization - Every Message, Every Surface, Every

Stop addressing customers by first name and pretending it's personalization.

On the website & app

On-site - same surface, different customer

10% off your wishlist

Sara, the sneakers you loved just dropped in price 🔥

Nike Air Zoom Pegasus

329 449 SAR

Shop now

RiyadhViewed sneakers · high AOV

Best channel: WhatsAppRecommendation: Because you viewedOffer: 10% off your wishlist

First-party data only · rendered server-side in ms

On the mobile push notification

On the lock screen - personalized per recipient

Thursday, 3 July

9:41

LLumionow

Sara، back in your size - and 10% off

The Nike Air Zoom you saved is in stock. Your wishlist code is ready.

For Sara Al-Mansoori

Because you viewed · 8:12 PM · smart send-time

Same offer, tuned per recipient · quiet-hours aware

Catalogue-aware recs

Plug in your product feed and get “because you viewed”, “trending now” and “price-drop on your wishlist” out of the box - with weights you can tune.

Web and app, personalised

Swap banners, carousels, orderings and CTAs - server- or client-side - and A/B test segments-of-one without a separate tool.

One template, every channel

Push, SMS, email, in-app and WhatsApp share one templating language. Write the personalisation once.

Language and cultural variants

Beyond Arabic and English: dialect variants (KSA, Gulf), gender-aware grammar, and per-recipient dates and numbers.

Preview as your customer

Pick any real user from your CDP and watch the message render with their actual data before it ships.

Private by design

First-party data only. No third-party cookies, no shared identity graphs, no data sold to ad networks.

FAQ

Frequently asked questions

Real-time - a new event shapes the next banner, push or email within seconds.

Personalization - Every Message, Every Surface, Every Customer