From “users who” to a saved audience in under 30 seconds.
Build it with filters - no SQL
Or describe it in plain language
Describe your Audience
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Every signal, one builder
Mix app and web events, transactions, profile traits, AI scores, location, language and survey answers - with full AND/OR/NOT logic.
Predictive, out of the box
Filter on predicted LTV, churn and next-best-action without training a single model of your own.
RFM, ready to go
Recency/frequency/monetary cohorts with editable bins - champions, loyal, at-risk and hibernating, prebuilt.
Lookalikes and exclusions
Spin up lookalikes from any seed, and keep global do-not-message lists that override every campaign.
Static or live, your call
Freeze a segment for a clean test, or let it re-evaluate in real time - toggle either way, no rebuild.
Export anywhere
Send segments to Meta, Google, TikTok, Snap and Salla/Zid for paid media - or straight to your BI warehouse.
Frequently asked questions
Most update within seconds of an event landing. Heavier predictive ones refresh hourly by default - tunable per use case.