If a message must arrive, treat it like it must arrive.
OTPs, order updates and fraud alerts that simply must arrive. Separate routes, separate SLAs, separate reporting - transactional traffic rides a high-priority lane, independent of your marketing.
A dedicated high-priority lane
Transactional traffic runs on its own track with a 99.95% delivery SLA. Marketing sends can never delay an OTP.
Multi-channel fallback
OTP over SMS fails? Auto-fallback to WhatsApp or push in seconds. Confirmation push undelivered? Fall back to email or SMS - configurable per use case.
Country & operator routing
Per-country, per-operator routing on live deliverability data, switching routes automatically the moment a corridor degrades.
Auditable by design
Every message carries a delivery receipt, retry log and timestamp - exportable for financial and regulatory audits.
Strict variable validation
Templated, but nothing ships half-rendered - no risk of an OTP going out with “{{otp}}” interpolated literally.
Throughput and low latency
Sub-5-second OTP delivery to GCC mobiles on Tier-1 routes, burst-capable for sign-up spikes without queue back-pressure.
Common transactional messages
Frequently asked questions
Technically yes - but we recommend against it, and separate the two by default to protect deliverability.