Spot the drift early - and act before they're gone.
Acquiring is hard; keeping is the entire business. Lifecycle programmes that recognise the customer, reward the behaviour and rescue the relationship - before churn ever becomes a deletion.
Lifecycle stages, not guesswork
Every customer is auto-classified - new, activated, engaged, at-risk, churned, win-back - and re-scored daily on real behaviour.
At-risk early warning
Predictive churn flags customers 30–90 days before they leave, and fires the right save journey per segment automatically.
Tiered loyalty mechanics
Bronze to platinum tied to LTV, RFM or your own KPIs - with perks like early access and free shipping applied across every channel.
Surprise & delight moments
Hand-crafted touches at predictable triggers - first anniversary, second-purchase milestone, birthday - that humanise a digital relationship.
Win-back that spares the list
A three-touch, multi-channel programme; anyone who ignores all three is auto-suppressed to protect deliverability.
VIP detection and routing
Top-decile customers get automatic VIP status, exclusive offers and priority support - without your CS team having to remember.
Common retention plays
Frequently asked questions
Cohort survival curves against a hold-out group. We report saved-customer count, retained revenue and ROI per programme.